I wanted to take a moment to get something out of my head, something that I've been sitting on for a while now, honestly for the longest time I felt kind of directionless, lost without a compass or a map. You see, I knew I was heading forward in my life and career, but I had no idea what forward really was, no idea what was beyond the horizon. This year has been insanely busy for me as far as work goes, I'm busier than I've ever been and I couldn't be happier about that.
But what next?
I love what I do but I don't want to be a freelance designer, illustrator, content creator that creates work for other people while at the same time failing myself. This year alone it's not gone unnoticed to me that I'm building multiple brands and companies built off the back of my artwork. They all seem to be doing well but little of it I can share, so it doesn't push my personal brand and none of these companies are my own.
About a year and a half ago I knew I was heading in the direction of building my own company, I even uploaded some videos explaining that, however circumstances at the end of last year kinda put a hold on those plans, but that's not a bad thing. I was forced to hustle this year and work on as much client work as I could. This taught me a few things about myself.
WORTH - I managed to find out what my time was worth to myself and others, I raised my prices at the end of last year to get on top of things financially, it was the first time I'd ever done so, It was a little nerve racking but I gave myself an hourly rate and I stuck to it. Fortunately pretty much everyone has been happy with my prices, and I'm so busy that I'm going to need to do the same again soon.
TIME - Working at an hourly rate made me really pay attention to how long my work was taking me to do, if I under quote on time and that costs me then it's nobody fault but myself, I still need to work on it but so far so good.
TIME WASTING - I had to have a good look at myself and honestly admit when I'm doing things that are simply wasting time, procrastinating, doing busy work that has no long term benefits or simply slacking off.
GOALS - Most importantly I realised I have aspirations that go beyond being an artist for hire.
So, What's the point?
The point is I'm finally getting things in order to get Creatively Wasted Studios started, it's been on an insanely slow burn for a long while and there are quite a few details that I won't be able to include in the early stages, but as the business expands and grows there is the potential to include all the bells and whistles that I want to. I'm trying not to sprint straight to the finish line but instead I want to enjoy the journey.
I recently moved my art studio out of our family home to the top floor above my gym, fortunately there was a room available and being that it's so ridiculously close to the place where I try to stay fit and healthy I knew that it would keep me accountable to actually put in the work.
I have a LOT of goals for Creatively Wasted, especially when it inevitably reaches the point of getting a bigger location. As it stands though in it's current form CWS is going to be my production studio, it'll be where I work on client work and more importantly it'll act as the umbrella for all projects created by myself or partnered with other people. I'll be starting to furnish the place as soon as we return from our family holiday and from there I'll be looking to build the business and hopefully looking to hire people too.
Thanks for reading my ramblings, I'll post another blog soon that further expands on the current projects that will be in production at Creatively Wasted Studios, I have big, potentially unrealistic goals, but hey.....it's worth a shot.